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UX research and usability testing
Find out how your users think — then design around it. Interviews, journey mapping and usability testing that show where users struggle and what they need, so design decisions are based on evidence.
UX Research & Testing: what it is and why it matters
User experience research is the practice of finding out how real people think, behave and make decisions when they use — or try to use — your product. It replaces assumptions with evidence.
Research can be light or deep. Sometimes five well-run usability sessions reveal the handful of problems causing most drop-off. Other times interviews and journey mapping are needed to understand a new market before anything is designed.
We focus on research that changes decisions. Every study ends with prioritised, practical recommendations your team can act on — not a long report that sits in a folder.
How long does it take?
A focused usability study takes around three weeks; broader discovery research typically four to six weeks.
Signs it’s the right time
If any of these sound familiar, UX Research & Testing could quickly pay for itself.
Best suited to: Products with high drop-off · New products before design starts · Teams settling internal debates with data
Users sign up but do not come back
Analytics show drop-off at a particular step
Internal opinions conflict about what users want
You are entering a market you do not know well
How we deliver UX Research & Testing
A clear, collaborative process with something tangible to review at every step.
Plan
Agree the questions research must answer and choose the right methods to answer them.
Recruit
Find participants who match your real users, including people with accessibility needs.
Observe
Run interviews and usability sessions, combined with analytics and heatmap review.
Act
Synthesise findings into prioritised recommendations and, where useful, redesign concepts.
Questions to ask before you hire
Whoever you choose for UX Research & Testing, these questions will help you compare suppliers.
How are participants recruited?
Testing with colleagues or friends produces misleading results.
Is accessibility included?
Research should include people who use assistive technology.
What will the output look like?
Look for prioritised, actionable findings, not raw notes.
Will designers attend sessions?
Seeing users struggle first-hand leads to better design decisions.
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How many users do we need to test with?
For finding usability problems, five to eight participants per user group usually uncovers the most significant issues.
Can you test our competitor’s product too?
Yes. Comparative testing is a useful way to learn what users value before designing your own solution.
Do you do remote testing?
Yes, most sessions are remote, which makes it easier to reach the right participants.
Can research be done on an early prototype?
Absolutely — testing early prototypes is one of the most cost-effective ways to avoid building the wrong thing.
Do we own the work?
Yes. You own the code, designs and content we create for you.
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