Choosing how to build your website affects cost, speed, flexibility and how easily your team can manage it for years. There is no single right answer — but there is usually a right answer for your business.
Shopify: best for most online shops
If selling products online is your main goal, Shopify is hard to beat. Checkout, payments, stock and hosting are handled for you, and there is a huge range of apps. The trade-offs are monthly fees, app costs and limits on highly custom functionality.
WordPress: flexible content sites
WordPress powers a large share of the web and suits content-heavy sites and blogs. It is flexible and familiar to many editors. The risks come from heavy themes and too many plugins, which can slow sites down and create security and maintenance headaches.
Bespoke: performance, control and integration
A bespoke site is designed and built for your business. It typically loads faster, ranks well and converts better because it only contains what you need. It is the right choice when search performance, brand differentiation or integrations with your other systems matter.
How to decide
Ask three questions: what is the main job of the site, how important is search and speed, and what does it need to connect to? A simple brochure site may be fine on a template; a growing business relying on organic leads or custom workflows usually benefits from bespoke.
We build on all three, and will recommend the one that fits — even if that is the simplest option.
